World Fair Trade Tartan
WEAVING CONNECTIONS AROUND THE WORLD THROUGH FAIR TRADE
World Fair Trade Tartan has been created to benefit World Fair Trade Organisations (WFTO) members across the globe and promote Scotland as a Fair Trade Nation.
The vision for this new and very beautiful tartan will be woven in Scotland for kilts and a range of accessories to be woven by World Fair Trade Organisations around the world. The tartan will serve as a brand and clan tartan for World Fair Trade Organisation members as well serves to promote Scotland’s Fair Trade Nation status.
Development of the tartan design and colours has been a long but meaningful process and made possible with a great team of people. The tartan created by Tania Pramschufer who worked with Nick Statt and Trudie Ainsworth from House of Edgar, this great Scottish company with a heritage of more than 200 years weaving and with a robust ethical and environmental commitment.
Working together on the design to create World Fair Trade Tartan, the colours and design of this new tartan have been inspired by and gifted to World Fair Trade Organisation GS members to weave using wool and or cotton and then to make into tartan accessories.
The first Scottish weave was sponsored with a small but meaningful grant from The Scottish Government and the tartan was finally launched at two events organised by Hand Up Events on May 13th World Fair Trade Day 2017 and with the honour of WFTO President, Rudi Dalvai attending from Italy and Scottish Government Minister for International Development and Europe, Dr. Alasdair Allan. This marked the beginning of this truly wonderful and uniting tartan journey that we are looking to share with the world.
The Purpose: Benefitting Communities Globally
This creative campaign is helping to spread the Fair Trade message in a new way as the tartan design has been gifted to WFTO producers globally, thus giving producers a unique design to bring WFTO Guarantee System products to the Scottish ethical consumer - making a real difference by connecting the producer to the consumer – through this unique World Fair Trade Tartan. The tartan campaign won Scottish Fair Trade Campaign of the Year 2017, Hand Up Events with Fair Trade Scotland.
WFTO woven tartan accessories
The Tartan accessories range carries the WFTO Guarantee System logo. As WFTO members the organisations involved encompass the 10 WFTO Fair Trade Principles into their daily working practice, and the consumer can be confident that their purchase contributes to sustainable livelihoods for the artisans and their families.
WFTO work in a very unique and positive way that has a positive impact to members, through trade not aid.
Following the development and registration of the tartan, Tania received a call out of the blue from Eve Broadis, Director of Fair Trade Scotland, Scotland’s WFTO GS member.
Following this discussion, Fair Trade Scotland said they would love to be involved with developing the tartan with their partnership with Villageworks, WFTO GS members in Cambodia. So it was there the first tartan headed, with Eve and with a few meters of the Scottish woven tartan, a colour code and design brief.
Over the next two months, Villageworks created the First Weave and proceeded to make World Fair Trade Tartan into a beautiful product range of gifts
Through the creation of the tartan, weaving groups are now not only benefiting from sales of their products but through up skilling as well. Villageworks normally operate using a three-baton loom, now the master weavers training weavers to the six-baton loom used to weave World Fair Trade Tartan..
Anak, Director of Villageworks said: “We are very excited to be part of this new venture, which will see the new World Fair Trade Tartan, incorporated into their extensive range of bags and accessories from Cambodia. Our unique designs, combined with the skills of the artisans, make the new Fair Trade Tartan products a must for the ethically conscious consumer, wanting to buy into a truly sustainable supply chain”.
World Fair Trade Tartan officially recognised by National Records of Scotland
https://www.tartanregister.gov.uk/tartanDetails?ref=11750 and it is the World Fair Trade Organisation family tartan
April 2018 the World Fair Trade Tartan Clan head to New York for the 20th NYC Tartan Day Parade
The team behind World Fair Trade Tartan were so proud & honoured to participate in the 20th New York Tartan Week Parade as a World Fair Trade Tartan Clan, with World Fair Trade Piper & Scotland’s most recognised female piper, Louise Marshall piping & leading our clan, representing and supporting Scotland as a Fair Trade Nation and World Fair Trade Organisation members around the globe. View Film Here
This campaign has also been recognised by the Scottish Fair Trade Forum with the Campaign of the Year Award 2017, shared with Fair Trade Scotland, Scotland’s only WFTO GS member, and fully committed to working with other GS members. Fair Trade Scotland are now partnering with Villageworks, a WFTO in Cambodia, presently weaving the tartan into a wonderful range of World Fair Trade Tartan accessories, such as bags, scarves, ties, scrunchies etc.
Through the tartan we aim to connect with many WFTO projects around the globe, to weave the tartan and make into a range of accessories which can then be brought to market and eventually sold not just in the UK, but in US, Canada, Australia and everywhere in between.
Working collaboratively, we also aim to bring more awareness of weaving the tartan in Scotland, sharing these resources with other nations and the products to profit Fair Trade members and organisations around the globe.
Tartan is a popular design and with no end to the types of products that can be woven, using wool, cotton, silk, into accessories to support Fair Trade weavers across the globe.
For all enquires about World Fair Trade Tartan contact Tania Pramschufer, Tania@handupevents.co.uk or visit http://www.worldfairtradetartan.co.uk
Press enquiries to Fiona Stewart, Interwoven PR Fiona@interwovenpr.com
For World Fair Trade Organisation (WFTO) visit https://wfto.com/news/world-fair-trade-tartan-production-cambodia-began and more about WGTO GS (guarantee System) https://wfto.com/standard-and-guarantee-system/guarantee-system
DEFINITION FAIR TRADE
Fair Trade is a trading partnership, based on dialogue, transparency and respect, that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers – especially in the south. Fair Trade organisations have a clear commitment to fair trade as the principal core of their mission. They, backed by consumers, are engaged actively in supporting producers, awareness raising and in campaigning for changes in the rules and practice of conventional international trade." they can be recognised by the WFTO logo.
Fair Trade is more than just trading: it proves that greater justice in world trade is possible. It highlights the need for change in the rules and practice of conventional trade and shows how a successful business can also put people first. It is a tangible contribution to the fight against poverty, climate change and economic crisis.
10 PRINCIPLES WORLD FAIR TRADE ORGANISATION (WFTO)
1. OPPORTUNITIES FOR DISADVANTAGED PRODUCERS
2. TRANSPARENCY AND ACCOUNTABILITY
3. FAIR TRADE PRACTICES
4. FAIR PAYMENT
5. NO CHILD LABOUR. NO FORCED LABOUR.
6. NO DISCRIMINATION. GENDER EQUALITY. FREEDOM OF ASSOCIATION.
7. GOOD WORKING CONDITIONS.
8. CAPACITY BUILDING
9. PROMOTE FAIR TRADE
10. RESPECT FOR THE ENVIRONMENT.
WHO CAN USE AND BENEFIT FROM WORLD FAIR TRADE TARTAN
World Fair Trade Tartan has been created to promote Scotland as a Fair Trade Nation and to benefit WFTO members across the globe.
The idea for World Fair Trade Tartan created to celebrate Scotland's Fair Trade Nation status. The original idea for a Fair Trade Tartan from 2009 and then reignited whilst organising Fair Trade Fiesta in 2013. It has taken three further years of development and a long and meaningful journey but that now in 2017 the tartan has been launched as the world's first official fair trade tartan. World Fair Trade Tartan was registered in March 2017 during Fairtrade Fortnight and launched for World Fair Trade Day at two events, fashionABLE on Friday May 12th and at FAIR TRADE FIESTA on World Fair Trade Day, Saturday May 13th with the President World Fair Trade Organisation Rudi Dalvai and Scottish Government Minister for International Development and Europe Dr. Alasdair Allan both in attendance.
World Fair Trade Tartan is to serve as a legacy to Scotland as a Fair Trade Nation.Woven in Scotland by House of Edgar, one of Scotland's leading and exclusive tartan houses. Selected due to their ethical and environmental approach and policies as well their high level of understanding and expertise in creation of tartans.
USE OF THE TARTAN AND FOR MORE INFORMATION
Use of the tartan strictly by consent and permission given. Please email Tania Pramschufer email@example.com for information.
Copyright World Fair Trade Tartan: Tania Pramschufer