World Fair Trade Tartan
WEAVING CONNECTIONS AROUND THE WORLD THROUGH FAIR TRADE
The new World Fair Trade Tartan has been created to promote Scotland’s renewed Fair Trade Nation status and to benefit World Fair Trade Organisations (WFTO) members across the globe.
This idea for this new tartan created by Tania Pramschufer, came first in 2009 and then reignited whilst organising the first Fair Trade Fiesta in 2013. It has taken several years of development and a long and meaningful journey before World Fair Trade Tartan registered in March 2017 during Fairtrade Fortnight. Our vision is one where the tartan will be woven in Scotland for kilts and a range of accessories to be woven by World Fair Trade Organisations around the world. The tartan will serve as a brand for Scotland’s Fair Trade Nation status, as well to benefit WFTO’s through sales of the new tartan products and has become the family tartan for World Fair Trade Organisations.
Development of the tartan design and colours has been a long but meaningful process and made possible with a great team of people. Working with Nick Statt and Trudie Ainsworth from House of Edgar, this great Scottish company with a heritage of more than 200 years weaving and with a robust ethical and environmental commitment. We were delighted to work together on the design to create World Fair Trade Tartan. The colours and design of this new tartan have been inspired by and gifted to World Fair Trade Organisation for the weaving and making into tartan accessories for their benefit.
With sponsorship from The Scottish Government the first Scottish weave of the tartan was finally launched at two events organised by Hand Up Events on World Fair Trade Day 2017 with WFTO President, Rudi Dalvai attending from Italy and Scottish Government Minister for International Development and Europe, Dr. Alasdair Allan, both in attendance. It marked the very beginning of this truly wonderful and uniting tartan journey that we are looking to share with the world”.
The Purpose: Benefitting Communities Globally
This creative campaign is helping to spread the Fair Trade message in a new way as the tartan design has been gifted to WFTO producers globally, thus giving producers a unique design to bring WFTO Guarantee System products to the Scottish ethical consumer - making a real difference by connecting the producer to the consumer – through this unique World Fair Trade Tartan. The tartan campaign won Scottish Fair Trade Campaign of the Year 2017, Hand Up Events with Fair Trade Scotland.
The Tartan accessories range, which carries the WFTO Guarantee System logo, is unique to Scotland. As WFTO members the organisations involved encompass the 10 WFTO Fair Trade Principles into their daily working practice, and the consumer can be confident that their purchase contributes to sustainable livelihoods for the artisans and their families.
WFTO work in a very unique and positive way that has a positive impact to members, through trade not aid.
Following the development and registration of the tartan, Tania received a call out of the blue from Eve Broadis, Director of Fair Trade Scotland, Scotland’s only WFTO GS member. How timely and the partnership was born with the first WFTO member, right here in Scotland. Following this discussion, Fair Trade Scotland said they would love to be involved with developing the tartan with WFTO GS members around the globe. Fair Trade Scotland have a long term relationship with Villageworks, WFTO GS members in Cambodia, so it was there the tartan headed, with Eve and with a few meters of the Scottish woven tartan and a colour code and design brief ….
In just over two months, Villageworks had created the first WFTO woven tartan, (First Weave) and proceeded to make into a beautiful product range of gifts
Through the creation of the tartan, weaving groups are now not only benefiting from sales of their products but through up skilling as well. Villageworks normally operate using a three-baton loom, now the master weavers training weavers to the six-baton loom used to weave World Fair Trade Tartan.
Anak, Director of Villageworks said: “We are very excited to be part of this new venture, which will see the new World Fair Trade Tartan, incorporated into their extensive range of bags and accessories from Cambodia. Our unique designs, combined with the skills of the artisans, make the new Fair Trade Tartan products a must for the ethically conscious consumer, wanting to buy into a truly sustainable supply chain”.
World Fair Trade Tartan is officially recognised by National Records of Scotland
https://www.tartanregister.gov.uk/tartanDetails?ref=11750 and it is the World Fair Trade Organisation family tartan
This photo was taken at the launch of the World Fair Trade Tartan in May 2017 at the fashionABLE event promoting disability and diversity on the catwalk.
Left to Right above: Mark Burgess & Patricia Todd, Tartan Authority; Rudi Dalvai, President of the WFTO; Tania Pramschufer, Creator of WFTO tartan and Director of Hand Up Events; Louise Marshall, acclaimed piper and piper to Lord Provost of Edinburgh and Trudie Ainsworth, Designer, House of Edgar
Fair Trade Fiesta march down the mound showcasing the World Fair Trade Tartan, May 2017
Photo: Left: International Minister for Scotland and European Affairs, Dr. Alasdair Allan with President WFTO Rudi Dalvai right and with World Fair Trade piper Louise Marshall
April 2018 the World Fair Trade Tartan Clan head to New York for the 20th NYC Tartan Day Parade
The team behind World Fair Trade Tartan are proud to attend the 20th New York Tartan Week Parade as a World Fair Trade Tartan Clan, with World Fair Trade Piper & Scotland’s most recognised female piper, Louise Marshall piping & leading our clan, representing and supporting Scotland as a Fair Trade Nation and World Fair Trade Organisation members around the globe.
This campaign has also been recognised by the Scottish Fair Trade Forum with the Campaign of the Year Award 2017, shared with Fair Trade Scotland, Scotland’s only WFTO GS member, and fully committed to working with other GS members. Fair Trade Scotland are now partnering with Villageworks, a WFTO in Cambodia, presently weaving the tartan into a wonderful range of World Fair Trade Tartan accessories, such as bags, scarves, ties, scrunchies etc.
Through the tartan we aim to connect with many WFTO projects around the globe, to weave the tartan and make into a range of accessories which can then be brought to market and eventually sold not just in the UK, but in US, Canada, Australia and everywhere in between.
Working collaboratively, we aim to bring more awareness of weaving the tartan in Scotland, sharing these resources with other nations and the products to profit Fair Trade members and organisations around the globe.
Tartan is a popular design and with no end to the types of products that can be woven, using wool, cotton, silk, into accessories to support Fair Trade weavers across the globe.
The new tartan is being worn and gifted by The Scottish Government International Development Minister overseas. Photo Dr. Alasdair Allan on recent trip to Zambia and shared on twitter Scotland First Minister Nicola Sturgeon gifting the tartan to Bill Gates during his visit to Edinburgh
For all enquires about World Fair Trade Tartan contact Tania Pramschufer, Tania@handupevents.co.uk visit http://www.worldfairtradetartan.co.uk
Press enquiries to Fiona Stewart, Interwoven PR Fiona@interwovenpr.com
For WFTO GS member Fair Trade Scotland, Eve Broadis, email@example.com
For WFTO visit https://wfto.com/news/world-fair-trade-tartan-production-cambodia-began and more about WGTO GS (guarantee System) https://wfto.com/standard-and-guarantee-system/guarantee-system
Hand Up Events is a social action business creating cultural exchange company that primarily platforms and promotes fair and ethical trade through positive mainstream events, campaigns and online media.
Director of Edinburgh based Hand Up Events, Tania Pramschufer, has been a committed Fair Trade supporter for over 20 years said “It is only through the support of so many incredible people lie you, that this tartan exists and now with even more support will further develop, making a positive impact for Scotland, leading the world as a Fair Trade Nation and to supporting World Fair Trade Organisations around the globe.” To learn more about the tartan To see more of Hand Up Events please see Ethical.TV – watch something good for change https://ethical.tv/ or visit http://www.worldfairtradetartan.co.uk
DEFINITION FAIR TRADE
Fair Trade is a trading partnership, based on dialogue, transparency and respect, that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers – especially in the south. Fair Trade organisations have a clear commitment to fair trade as the principal core of their mission. They, backed by consumers, are engaged actively in supporting producers, awareness raising and in campaigning for changes in the rules and practice of conventional international trade." they can be recognised by the WFTO logo.
Fair Trade is more than just trading: it proves that greater justice in world trade is possible. It highlights the need for change in the rules and practice of conventional trade and shows how a successful business can also put people first. It is a tangible contribution to the fight against poverty, climate change and economic crisis.
10 PRINCIPLES WORLD FAIR TRADE ORGANISATION (WFTO)
1. OPPORTUNITIES FOR DISADVANTAGED PRODUCERS
2. TRANSPARENCY AND ACCOUNTABILITY
3. FAIR TRADE PRACTICES
4. FAIR PAYMENT
5. NO CHILD LABOUR. NO FORCED LABOUR.
6. NO DISCRIMINATION. GENDER EQUALITY. FREEDOM OF ASSOCIATION.
7. GOOD WORKING CONDITIONS.
8. CAPACITY BUILDING
9. PROMOTE FAIR TRADE
10. RESPECT FOR THE ENVIRONMENT.
WHO CAN USE AND BENEFIT FROM WORLD FAIR TRADE TARTAN
World Fair Trade Tartan has been created to promote Scotland as a Fair Trade Nation and to benefit WFTO members across the globe.
The idea for World Fair Trade Tartan created to celebrate Scotland's Fair Trade Nation status. The original idea for a Fair Trade Tartan from 2009 and then reignited whilst organising Fair Trade Fiesta in 2013. It has taken three further years of development and a long and meaningful journey but that now in 2017 the tartan has been launched as the world's first official fair trade tartan. World Fair Trade Tartan was registered in March 2017 during Fairtrade Fortnight and launched for World Fair Trade Day at two events, fashionABLE on Friday May 12th and at FAIR TRADE FIESTA on World Fair Trade Day, Saturday May 13th with the President World Fair Trade Organisation Rudi Dalvai and Scottish Government Minister for International Development and Europe Dr. Alasdair Allan both in attendance.
World Fair Trade Tartan is to serve as a legacy to Scotland as a Fair Trade Nation.Woven in Scotland by House of Edgar, one of Scotland's leading and exclusive tartan houses. Selected due to their ethical and environmental approach and policies as well their high level of understanding and expertise in creation of tartans.
USE OF THE TARTAN AND FOR MORE INFORMATION
Use of the tartan strictly by consent and permission given with Please email Tania Pramschufer firstname.lastname@example.org for more info
World Fair Trade Tartan Copyright: Tania Pramschufer